THE CHOSUN HOTEL

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The Westin Chosun Seoul is committed to protecting the private information of the guest.
The Westin Chosun Seoul (hereinafter referred to as “The Chosun Hotel”) values all private information of The Chosun Hotel Members and adheres to the Privacy Policy established in accordance with the Act on Promotion of Information and Telecommunication Network and Information Security for the strict protection of all private information provided by Members. Members will be notified of the purposes and methods of use of the provided information, and the measures taken by The Chosun Hotel to protect such information through the The Chosun Hotel website.

Article 1   Private information items and method of collection
Article 2   Purposes of collection and use of private information
Article 3   Provision and sharing of private information
Article 4   Consignment of collected private information
Article 5   Private information retention / usage period and destruction
Article 6   Access and modification of private information, cancellation of membership and
"withdrawal of consent
Article 7   Operation and use of Cookies
Article 8   Private Information Manager and Private Information Department
Article 9   Technical/institutional management of private information
Article 10 Protection of private information of users under the age of 14
Article 11 Transmission of advertisement information
Article 12 Notification duty

① Private information items
   Name, Date of Birth, Password (on-line use only), Telephone Number, Mobile Phone Number,
   E-mail   Address, Address, Personal Interests, Job Description, Agreement to Receive E-mail/SMS
   Messages

② Method of information collection
   The private information of The Chosun Hotel Members is collected through the following means :
   a. The Chosun Hotel Membership Application Forms at The Westin Chosun Seoul and Busan,
      The Chosun Hotel Outside Restaurants (COEX, Incheon International Airport , etc.), prize draw
      applications (on-line, off-line), delivery request
   b. The Chosun Hotel website (www.echosunhotel.com)
   c. Various payment information, including point transactions, upon using The Chosun Hotel services

③ Incorrect information
   Members must ensure the accuracy and legitimacy of the private information provided. The Chosun
   Hotel retains the right to report and/or forcefully cancel the membership of Members providing incorrect
   or false information through various means, including the fraudulent use of the information of a third party,
   pursuant to related laws and regulations.

① The Chosun Hotel collects necessary minimum-level private information for the following items in order to
provide effective services:

Purposes of collection Item(s)	Purpose(s)	Possession and usage period
Name, Resident Registration Number, Date of Birth, Password	- Member identification for the provision of membership services	Until The Chosun Hotel Membership Dismissal
E-mail, Contact Numbers	- Effective communication for notices and resolution of dissatisfaction issues - Provision of information on services, new products or events - Utilization as data for e-mail marketing (EM), SMS and telemarketing (TM) for the promotion of events and services with business partners
Address	- Accurate delivery address for the delivery of direct marketing (DM), gifts and products redeemed with points
Personal Interests	- Generation of information to provide customized services
Discount transactions upon usage of services	- Generation of statistical data and development of services

② Sensitive private information (including race and ethnicity, ideology and faith, hometown and place of
birth, political disposition, criminal records, health information and sex life) which could infringe on the
basic rights of Members is not collected.

The Chosun Hotel does not provide the private information of Members, However, exceptions apply in the
following cases :
- If a Member has given prior consent
- Provision of such information as required by related laws and regulations or upon the demand of an
investigative authority for investigative purposes and according to procedures and methods determined
by law

① The Chosun Hotel consigns the task of handling the following private information to an outside service
   provider for the provision of its services :
a. Promotion of The Chosun Premier Club Annual Membership Benefits & attraction of new members : LAC
   (Provided Information : Name, Phone Number, Resident Registration Number, E-mail)
b. Weblog Analysis : Amazing Soft (Provided Information: Member’s ID, Cookie, Log Data of Usage Route)
c. Point Product Dispatch : SEDEX
d. DM Dispatch : Feelpost
e. Real Name Identification : Seoul Credit Rating & Information Inc.
② In order to ensure the protection of private information in consignment contracts, The Chosun Hotel
   requires business partners to strictly adhere to directions regarding private information protection,
   clearly states its policy on prohibited uses of personal information and responsibility upon
   scontingencies, and tores a copy of the relevant contract in both written and electronic form. Members
   will be notified of changes to such business partners through the Privacy Policy screen within
   The Chosun Hotel website.

① The Chosun Hotel immediately destroys all private information of Members upon the achievement of the
   purposes of collection or provision of such information. The time of destruction of the relevant
   information is as follows :
   a. Membership application information : Upon voluntary cancellation or dismissal of membership
   b. Delivery information: Upon the delivery of a product or provision of service
   c. Information collected for surveys or events : Upon the completion of the relevant survey or event
   d. Identification information : Upon completion of identification process
② Provided, however, the following information will be retained by The Chosun Hotel for the necessary
   period for various purposes, including confirming the management duty of transactions, pursuant to
   related regulations and internal policy :
   a. Records of contracts or cancellation of contracts : Up to five years
   b. Records of payments and provision of services : Up to five years
   c. Records of customer dissatisfaction or disputes settlement: Up to three years
   d. Records of remaining points upon cancellation of membership by Member : Up to the last day of the
      following month from request for cancellation of membership
③ Destruction method
   a. Private information printed on paper : Pulverized or incinerated
   b. Private information stored in electronic files : Technically deleted in an unrecoverable manner

① Members may, at any time, access or modify registered personal information or cancel their membership.
   a. Upon visiting The Chosun Hotel and Outside Restaurants : Members may access or modify personal
      information or cancel their membership after identification
   b. Upon visiting The Chosun Hotel website : Members may log in, click on ‘Modification of Information’,
      access and modify personal information or cancel their membership after identification
   c. Upon a Member’s contact in writing, by telephone or via email to the Privacy Manager.
② The private information of Members requesting modification of incorrect personal information will not be
   used nor provided until the completion of such modification. In the case of incorrect personal information
   already provided to a third party, The Chosun Hotel will immediately take measures to notify the third
   party of the results of the modification of such incorrect information.
③ Members may, at any time, confirm or withdraw their consent to provide their private information to a
   third party at the The Chosun Hotel website.
④ The Chosun Hotel handles personal information cancelled or deleted by the request of the Member in
   accordance to the retention and usage period of such collected information, and ensures that it is not
   accessible or used for any other purposes.

① The Chosun Hotel operates ‘Cookies’ which saves and searches Member information on demand.
   Cookies are tiny text files sent to the Member’s browser by The Chosun Hotel website servers and
   saved on the hard disc of the Member’s personal computer.
② The Chosun Hotel uses Cookies for the following purposes :
   a. As a metric in target marketing and service renewal through an analysis of visit frequency or duration
     of Members and Non-Members, and to identify interests and preferences of users.
   b. Track user’s footsteps in seeking information and services of interest regarding The Chosun Hotel to
     provide customized services in subsequent visits.
   c. Acquire information regarding Member’s participation in various The Chosun Hotel events and number
     of visits to the website so as to offer differentiated opportunities in entering competitions and provide
     differentiated information according to areas of personal interest.
   d. Members possess the right to install or not install Cookies. Therefore, Members may permit all
     Cookies, request confirmation before the installation of Cookies or reject all Cookies by adjusting the
     web browser option. To permit or reject the installation of Cookies (Internet Explorer 6.0)
     1. Select [Internet Option] on the [Tools] menu
     2. Click on [Personal Information Tab]
     3. Adjust [Level of Personal Information Protection] Provided, however, the refusal of Cookies may
        adversely affect the provision of The Chosun Hotel services.

The Chosun Hotel designates the following department and Private Information Manager in order to protect the private information of Members and resolve any dissatisfaction regarding personal information.

Private Information Department : The Chousun Hotel Marketing Department
Private Information Manager : Byungho Song, Executive Assistant Manager of Marketing & Engineering
Telephone No. : (02) 317-0030
E-Mail : crm@chosunhotel.co.kr

① The Chosun Hotel seeks the following technical measures to prevent loss, theft, leakage, alteration or
   damage and ensure safety of private information of Members :
   a. All private user information is protected by a password, and important data are protected by an
      additional security function which encrypts or locks files of transmitted data.
   b. The Chosun Hotel adopts the Secure Socket Layer which ensures safe transmission of private
      information on the network using encryption algorithms.
   c. The Chosun Hotel uses a double firewall to block unpermitted access and prevent the leakage of
      private user information through hacking, and monitors outside intrusion 24 hours-a-day with the
      installation of an Intrusion Detection System on each server.
② The Chosun Hotel limits the number of staff authorized to handle private information, conducts training
   to emphasize the adherence of its principle, and immediately corrects any problems that may arise
   in this regard.
   a. The Chosun Hotel is not liable for accidents caused by the Member or situations resulting from the
      inherent dangers of the Internet. Individual Members must be responsible for appropriately managing
      their resident registration numbers to protect personal information.
   b. In the case of the loss, leakage, alteration, or damage of private information as a result of
      mishandling by an internal manager or technical management problems, The Chosun Hotel will
      immediately notify the user, take appropriate measures and provide compensation.

The Chosun Hotel, in principle, does not collect private information of users under the age of 14. Provided, however, if the collection of such information is deemed necessary, The Chosun Hotel will adhere to the related laws and notices.

① The Chosun Hotel will not transmit for-profit advertisement information against the clear refusal of the
   Member to receive such information.
② The Chosun Hotel will take the following measures in the subject title and content section of e-mails
   containing on-line marketing advertisement information, including product information, to assist the
   users’ recognition of such e-mails :
   a. E-mail subject title : All subject titles shall begin with “(News Letter)” in English, followed by a brief
     description of the content of the e-mail.
   b. E-mail content section : All e-mails shall clearly contain the name, e-mail address, telephone number
     and address of the sender so as to enable the user to refuse further e-mail transmissions. Users will
     be informed in both Korean and English on how to reject such future e-mails.
③ Information harmful to children / teenagers will contain the wording “(Adult Advertisement)”
   a. E-mails containing the following content in the form of signals, letters, videos or sound (including
     content that does not contain such direct expressions but may be easily understood by the recipient)
     will be indicated by the wording “(Adult Advertisement)” in the e-mail subject title.
     1. Lascivious or obscene materials that could arouse sexual interest in children/teenagers (under the
        age of 19)
     2. Materials that could stimulate fierce or criminal impulses in children / teenagers
     3. Materials encouraging or beautifying all kinds of violence, including sexual violence, and abuse of
       drugs
     4. Materials determined and notified as harmful material to children / teenagers
   b. For-profit advertisement e-mails containing information on internet websites related to contents
      relevant to each of the above four clauses will be identified with the wording “(Adult Advertisement)”
      in the subject title of the e-mail.

① Any addition, removal or modification of the Privacy Policy in accordance to the policies of the Korean
   government or The Chosun Hotel will be notified through The Chosun Hotel website seven days prior to
   such addition, removal or modification.
② The Privacy Policy will come into effect on February 1, 2008 and will substitute the previous Private
   Information Protection Policy.

Date of notification : October 8, 2007
Date of implementation : October 15, 2007
View previous Privacy Policy (Effective from March 1, 2002 to January 30, 2008)